Event Ubud Writers & Readers Festival Sebagai Promosi Destinasi Ubud
نویسندگان
چکیده
The event industry is growing rapidly and has become one of the attractions a destination. Since early 2000s, Ubud destination known with presence various festival events, such as Writers & Readers Festival (UWRF), Bali Spirit Festival, Village Jazz Food Festival. events aim to promote tourist cultural that beautiful landscape, now can be additional value for popularity. This article discusses role in helping strengthen dimension images By applying qualitative research method, collected data by interview, observation, library examining UWRF archive. showed apart showing dynamic program literary involving famous emerging authors, also seen from steady increase participants who come not only participate but visitors. In addition, success increases popularity particular general.
 Keywords: promotions, tourism, tourism destination, writers readers
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ژورنال
عنوان ژورنال: Jurnal Master Pariwisata
سال: 2022
ISSN: ['2502-8022', '2406-9116']
DOI: https://doi.org/10.24843/jumpa.2022.v09.i01.p02